Lessons learnt from running 2,000 Facebook campaigns this year
Still not convinced that Facebook is the right place to promote your job vacancies? We have news for you. In 2019, the number of candidate applications delivered to our clients by Facebook has nearly doubled compared to the previous year. Facebook now accounts for more than 20% of traffic delivered by media to our clients’ websites.
If your job vacancies aren’t on Facebook, you are missing out on a wealth of potential candidates.
We’ve run more than 2,000 Facebook campaigns this year, so had plenty of opportunity to measure the results. Here are some of the benefits we have seen, with the data to back it up!
Sounds great! But is my role right for Facebook?
The short answer is almost definitely yes. With over 1,500 campaigns, we have run a huge variety of roles, and seen great results across a whole range of industries and job levels. We’ve run everything from a Senior Management role in a local council to a niche IT role to a customer service representative.
Some roles do perform better than others – we’ve had runaway success with campaigns for Drivers, who are typically notoriously hard to target! If skills and experience are less of a priority than attitude and interests for your role then Facebook is particularly effective. It’s also a great channel for any roles offering relocation packages, given the ability to target so specifically geographically.
We’ve made Facebook campaigns easy! Get in touch today and stop missing out on candidates.
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New Zealand: talentpropeller.co.nz
*Results from a total of 2079 Facebook campaigns for 249 clients run by Talent Propeller January 2019 – October 2019.