Every month, Talent Propeller will be reviewing various types of media to share an honest and unbiased account of the best media options for recruiting candidates. This is media review #4: YUDU
ABOUT THE MEDIA:
YUDU is a new media site launched in 2018 and hosted by NZME. New Zealand Media and Entertainment Promoted also host NZ Herald, NewstalkZB and a range of other media. Promoted as having a user-friendly interface and smooth navigation, candidates are able to browse for jobs comfortably, meaning they are less likely to click away from the site. YUDU further attracts job seekers by offering insights, news and trends in their field.
ABOUT THE CAMPAIGN – WHAT ADS WE RAN:
For this review, we ran the following campaigns:
Our Initial Findings:
HOW APPLICATIONS ARE RECEIVED:
Candidates can be directed to apply via an external link, or via an email address – either way, YUDU does not hold applications in their system. Our recommendation is to direct applicants to a careers page outlining the specific vacancy within your brand.
QUANTITY OF CANDIDATES RECEIVED:
QUALITY OF CANDIDATES RECEIVED:
No candidates that came from YUDU were progressed as they did not have the suitable skills for the roles they applied for.
WHAT WE LIKED:
WHAT WE DIDN’T LIKE:
Even though it’s a free media, currently it’s not worth investing the time in posting an ad. Currently, YUDU is not delivering quality or quantity of candidates.