Every month, Talent Propeller will be reviewing various types of media to share an honest and unbiased account of the best media options for recruiting candidates. This is media review #5: Indeed
ABOUT THE MEDIA:
Indeed describe themselves as a “job search engine” rather than a job board. Also commonly known job aggregators, or job scraping sites, Indeed are part of the new wave of media, who collate jobs from all over the internet onto one platform. Indeed’s pricing model is also different from traditional media. Posting a simple job ad is free – in fact your job ad will probably end up on Indeed whether you want to or not! However, you can choose to sponsor your ad, giving it higher priority in search results than other, non-sponsored campaigns. You decide the budget and it’s a pay-per performance model, meaning you only pay when you get results. For this review, we ran sponsored ads and allocated $250 per role.
ABOUT THE CAMPAIGN – WHAT ADS WE RAN:
For this review, we ran the following campaigns:
Our Initial Findings:
HOW APPLICATIONS ARE RECEIVED:
Candidates can be directed to apply via an external link (we recommend your own dedicated careers website), or via an email address. Indeed doesn’t make people set up an account to apply for a job.
QUANTITY OF CANDIDATES RECEIVED:
QUALITY OF CANDIDATES RECEIVED:
WHAT WE LIKED:
WHAT WE DIDN’T LIKE:
Indeed is a great channel for recruitment and performed well at delivering both quantity and quality of candidates. If you are advertising for competitive roles, definitely invest in a sponsored campaign to get the best results. Keywords are really important when advertising on Indeed, so it’ worth doing a bit of research before posting, OR call in the experts – us!