Challenges Faced:

Blooms Pretzels was facing a difficult recruitment situation. With a search for a Baker in a market that had 30 of the same role advertised in Mount Roskill alone. Competitors for Bakers were name brands such as Countdown, with an extensive market presence and other larger corporates.

Our Strategy:

Knowing that active job seekers were in decline with 51 less job seekers looking for Baker positions overall, we knew that we needed to implement a recruitment strategy that would get their role in front of their target audience where they live, work and play.

We had a primary focus on digital advertising channels. We built our audience based on a candidate’s location, interests, hobbies and skills, ensuring the campaign was seen by the most relevant candidates for their role.

Bakers are up during the early hours of the day so we scheduled our advertising campaign to run only when they’d be active on their social channels, thus utilising the budget more efficiently.

Finally, with a low tolerance for long application processes, we kept the application form short and simple.

The Results:

2 Hires
38 Applications
33,629 Views
5,358 Clicks